General Mills and cheaply bought "dietitians" co-opted the anti-diet movement
The minute I saw this unsourced midcentury commercial illustration of a scientist working in a chem lab, I knew I'd get a lot of mileage out of it; I spent a long flight productively slicing it onto layers so that I could replace his head and put arbitrary objects in his flask:
https://craphound.com/images/labflask.jpg
43/