@mastodonmigration which is what she’s saying now, with “user intent”. Of course it’s one thing to say it, and another to actually do it, but there are enough situations where enough people are ok with ads that it’s not impossible — and there’s no real value in showing ads to people who don’t want to see them, so there business model still works if you implement an easy-to-use opt-out or even opt-in
(Even in that situation, ads are arguably still problematic, so I’m not endorsing that model, I’m just saying that “only ads people want to see “ is a potentially non-enshittifying model, so what they’ve been saying is consistent)