Embed Notice

It was only after the whole contract crashed and burned (they were, it turns out, truly awful people) that I realized that my earnest data-conscious questions were threatening their whole model.

Their product was there to make the “healthy” line go up. Not to actually make people healthy, no! Just to make the line go up.

It was an offer of plausible deniability: for users, for their employers, for everyone. We can all •pretend• we’re getting healthier! Folks will pay good money for that.

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