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This from Graber:

“I think the ways we would explore advertising, if we did, would be much more user intent-driven... We want to keep our incentives aligned with users and make sure that we’re not turning into a model where the user’s attention is the product.”

Hmmm... "user intent driven ads" what's that sound like? How are they going to glean the user's intent?

Folks, this is the same old nonsense dressed up in a new shiny package.