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"Bug-free code."

This sounds good. And it's a trap.

It asks everyone to be perfect, now and forever more.

Let's consider some alternative targets:
- we need our rollback rate to go to 50% of what it is now
- we need code coverage to go from our current unknown value to 80%
- we need X critical customer journeys to pass Y times in order to release a new feature set

Perfection in all things is not actionable. Improvement against specific measures is.