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Musk does this *all the time*. Take the Twitter blue tick, used as a way to keep Twitter users from being scammed ("unfair and deceptive") by con artists pretending to be famous people. Musk's inaugural act at Twitter was to take away blue ticks from verified users and sell them to anyone who'd pay $8/month. Almost no one coughed up for this - the main exception being scammers, who used their purchased, unverified blue ticks to steal from Twitter users ("that makes me smart").

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