In the same way that gunslingers in the old west would determine who the victor of a dispute was by having a shootout at dawn and seeing who could grab their firearm from it's holster faster and literally shoot the other person, I'd like to see younger millennials and gen-z embrace a contest style where they see who can click "skip ads" on YouTube videos fastest, as measured from the moment the JS allows you to do so until the moment you have clicked the button to skip all of the advertisements.