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So Macquarie chose @pluralistic #enshittification as their word of the year last week and now Oxford chose "brain rot."

I can't help but feel there are two very different perspectives at play here: while "enshittification" correctly points the finger at the source (i.e. the services that are shittified), "brain rot" places the blame solely on the consumer, who "overconsumes material considered to be trivial or unchallenging" that just seems to somehow magically appear on their feeds.

#words