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What little optimism the first edition had about the future potential of generative models turned out to be completely unwarranted. Even though the new edition integrates quite a bit of the research I did after the first edition, the biggest reason for the revision was to make it clear that I don't think LLMs or diffusion models can ever be "good for business" and that using them in your organisation risks pushing even a moderately well-run company into a Boeing-style death spiral