@cstross most American tech companies were completely trounced in China and also irrelavant and not a good user experience. Just wildly out of touch. When uber first launched in Chinese cities they insisted on calling their luxury car service ‘Black Car’, but that meant ‘unlicensed car’ (and that already existed in China as a name). Even with linguistic familiarity (through translators or Asian American employees), they could never penetrate the local market