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The Spinoff, perhaps New Zealand’s most popular indie website, and even it is struggling to survive in this media climate. They say that not only is ad revenue falling, but what remains of it is going to big tech: “While the current economic cycle may change, conservative estimates suggest 70% of advertising spend now goes to large, unregulated overseas technology companies.”

What a bummer. How can less popular indies survive if even the popular ones can’t?

https://thespinoff.co.nz/open-letter-2024