OSM is not a single thing, as its data model implies, but a mess of hundreds of layers. Some visible, some aren't. Some attract corporate interest, some cause community fights now and then. Some neglected.
With Every Door, I am targeting POI in OSM: previously so hard to maintain, mappers just tended to ignore them, or focus on a narrow subset.
Now I can finally trust search results in my city more than Google's or any of the open alternatives. And we're just starting!