As Gizmodo's Thomas Germain notes, Apple has a good - if self-serving - reason to spy on its users. It has launched its own ad network, and is selling advertisers the ability to target its customers based on their activities:
https://gizmodo.com/apple-iphone-privacy-analytics-class-action-suit-1849774313
Companies will only protect your privacy to the extent that it is more profitable than not doing so.
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