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Facebook's campaign poses itself as the *true* champion of its users, accusing Apple of shamming. It's laughable. Facebook manifestly despises its users and proves that fact every day in a thousand ways, large and small. Facebook's true objection to Apple's privacy tools is that they reduced Facebook's earnings by $10b. Obviously.

But that doesn't mean that Facebook is *wrong* about Apple's cynicism. Apple exercises enormous control over its users. It's a *direct* control.

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