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Apple has blanketed the planet with billboards and print and online ads extolling its privacy-forward system design (e.g. "Privacy. That's Iphone."). There's something to this: in 2020, the company made it *very* easy to opt out of third-party Ios surveillance, and 96% of its users opted out:

https://arstechnica.com/gadgets/2021/05/96-of-us-users-opt-out-of-app-tracking-in-ios-14-5-analytics-find/

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