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I have similar thoughts about most big tech companies: Tech has lost its way. It used to genuinely improve people’s lives. Now it’s often about ads and tricking people into using tech even more. Tech is looking for a way to go uphill, even though it’s already reached an impressive peak.

Most tech visions involve ever more sensors, machines and automation. And I don’t find that appealing at all. My vision for us is: simpler lives, less consumption, more free time, more nature in cities.