Having a language and a toolkit to describe what matters to us and what we have lived through is vital. I think that software engineering, as a global endeavor, as a transforming field, deserves better than our cold, chilly stereotypes about "programming brains" and destructive contest cultures. I think it matters not just because it is "nice" (although it is!!) but because this is the ONLY way we get to a healthy ecosystem of innovation. And I think a lot of people in software want this too.