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@kagan @graue @Gargron we know why it’s picking up users, firstly its the algo, people overwhelmingly prefer being fed content as opposed to searching it out

read the article on when instagram tested going algo vs chronological time line, it blew the top off the chart, the algo is what people want

secondly the federation aspect is friction, it’s an extra bit of info people don’t need to know when they go to bluesky