Embed Notice

It’s been fashionable to dunk on “individual activism” in favor the f targeting the corporations and wealthy individuals responsible for the greatest impact.

And I am the last person who’d yell at a tired working mom for using a disposable plastic straw.

But there *is* something powerful about small individual actions: call it stigmergy

When an ant moves a bit of soil the action itself can serve as a cue for others to take the same action.