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(However: the 18 months figure is deceptive, and deliberately so. Google may only retain your queries for 18 months, but it is silent on how long it retains the *inferences* from those queries. It may discard your "how do I get an abortion in my red state" query after a year and a half, but indefinitely retain the "sought an illegal abortion" label it added to your profile. The US *desperately* needs a federal consumer privacy law!)

https://pluralistic.net/2023/12/06/privacy-first/#but-not-just-privacy

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