Thing is I could buy a couple of 120mm Noctua fans to quieten this down and still have spent less than an equivalent Noctua cooler (and have 2 spare fans). I’ve actually been a big fan (heh) of the BeQuiet ones and they’re slightly cheaper. My Peerless Assassin review: good cooling performance, mediocre fans you’re probably better to replace if you want quiet.
I’d still buy this kind of thing over an AIO though, I have no interest in RGB or case pimping, and air cooling is far more reliable.