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And, like, this is a big part of what I've been focusing on and thinking about lately -- Not because a platform screwed me over, but because in-person retail (especially in Appalachia) also had a *very bad* year this year, and I'm also starting from scratch in a new industry.

But I'm playing a long game of *how do we build a business that will still exist in thrive in 10 years* not *how do I get my revenue back to normal by this time next year*.

So what I'm doing and what she needs to do are different.