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@aram
Provide a good service --> create a monopoly --> once the monopoly is set --> reduce features --> insert ads --> make them pay for basic features --> take the users and content creators hostage, since they can't move elsewhere --> extract all possible value for yourself. Karl Marx wrote about Spotify, in the 19th century, Cory Doctorow wrote about it today: Enshittification.
It stops when we boycott their arses.