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Some lessons from the 2024 election:

1. Strict Father morality is growing stronger.

2. Moving to the right failed – again. There is no "center" in American politics.

3. Attacking Trump helps Trump (because it makes him the center of attention).

4. Trump remains a super salesman. Underestimate him at your own risk.

5. People vote their values, not their self-interest.

6. Identity is not political destiny. Republicans are winning votes from women, Latinos and other groups. Democrats need to understand why.

7. Frames trump facts. People are buying into the alternate reality that authoritarian Republicans are creating.

8. Authoritarians are winning the communication war. They are have invested in messaging and media outlets for decades, and they are reaping results.

More at FrameLab:

https://www.theframelab.org/some-lessons-of-the-2024-election/