Think about the networks that had to exist in order for that to happen.
Think about the Discovery Process that had to be in place for a kid from suburban pitsburg to put out a tape at 16, end up opening for a band out of washington, and included in a catalog of records that that band endorsed and recommended to fans across the country while they were on tour.
Think about the Power in those kinds of networks, and the way that power has been diluted by search engines.