This is a video that Weird Paul posted on Instagram yesterday. My wife sent it to me.
In it, he describes what it was like getting his first recording contract.
He mentions opening for a major local band on the strength of a DIY cassette release. He mentions that cassette release getting sold through a zine based record catalog. He mentions his first 7" being reviewed in other zines. He discusses that, on the strength of those zines, a bigger DIY label with some street cred reached out to him directly and put his first record out on cassette, CD, and LP.