But that's not the point.
The point is that, for two decades, people who put the effort in to curate information, review games, write docs, publish zines, make mixtapes, etc...
Those people would be compensated for that effort. Sometimes that compensation was purely social capital, but often it was actual cash. A few bucks here or there to support their efforts, pay for a cup of coffee, and keep them going.
You'd SUBSCRIBE to zines you cared about. Sometimes you'd even keep getting issues. Sometimes, you'd send $15 off to subscribe and never see another magazine. So it goes, that's what it's like working with people. We're messy and complicated and it's easy to fuck up.