We never needed to waste time trying to reinvent the wheel. We had Mastodon. We had something right in front of us, all along, and too many of us decided to look away at the other options, either pretending we couldn't see this, or pretending we didn't understand this. But fundamentally, truly decentralised and de-commercialised social media will always be eclipsed by commercial interests until we - all of us - are prepared to make better choices based on better principles rather than herd mentality. I for one am not going back. Not to Twitter 1.0...or Twitter 2.0. That shit ain't it.