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In 2012, I was a Republican consultant frustrated that our candidate's preferred message about the economy didn't get through to the public.

With a friend, I wrote an essay calling on Republicans to start up many new media platforms.

They did it. Our advice worked overwhelmingly.

I switched sides 3 years later. My prescription remains the same: media investment is the only path to public persuasion.

Here's the old essay https://spectator.org/there-we-went-again/