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I’ve made 2 things in my 30+ year career that blew up, and in both cases the most enjoyable times were when they were just popular enough to have a rich interesting community, but not big enough to attract “big numbers” attention. I learned from those experiences that I’d really rather not chase the bulk audience in anything (projects, social media), because bigger numbers doesn’t mean better. Just enough to be sustainable and maintain its character is the ideal sweet spot