If you rely on an ad-exchange to fund your newsgathering and they rip you off, then an interoperable system that lets you use other exchanges will not only end the rip off - it'll make it less likely to happen in the first place because the ad-tech platform will be afraid of losing your business:
https://www.eff.org/deeplinks/2023/05/save-news-we-must-shatter-ad-tech
Interop means when a printer company gouges you on ink, you can buy cheap third party ink cartridges and escape their grasp forever:
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