I don't own any cancer awareness merchandise because I spent years watching people who wear that stuff refuse to have anything (publicly) to do with a situation that involved risk and sacrifice to oppose Big Pharma. Lately, a lot of the same people won't even wear masks in hospitals.
Nobody ever saved a life from cancer by wearing pink crap, but wearing a mask at least in healthcare settings is effortless and absolutely does save cancer patients' lives. Hospital acquired Covid kills.