Random thought:
When it comes to elections, fascist populists always win against conservative bureaucrats running on fascist terms.
Easy enough. Fascists only want power, so they won't have problems telling all sorts of lies with a straight face. Why even worry about facts or solutions when all you want is the power to destroy it all? It's a contest the neoliberal bureaucrats always lost. Macron in France, a series of regional elections in Germany - the list could go on...