We have reached a new low... 😮💨

To create Crierball, Fireball plans to target the most anticipated professional and collegiate rivalry games of the season. After these games, Fireball representatives, dressed in "Fireball Tear Collector" uniforms, will be stationed near stadiums to collect tears from defeated fans.

"We expect the tears we capture will undergo a meticulous, months-long process of sterilization and distillation before ultimately becoming Crierball," said Suich. "Our plan is to have this salty-cinnamon innovation ready for next football season so the victorious can hold last season's triumph over their rivals' heads for just a little bit longer."
https://local12.com/news/offbeat/fireball-unveils-crierball-whisky-infused-fan-tears-losing-teams-football-ncaa-college-sports-nfl-athletes-athletics-rivalry-games-limited-special-edition-signature-taste-global-brand-spirit-flavor-tasty-ohio-state-cincinnati-ohio#