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Said effort is also not helped by the truly absurd amount of spam hyping up AI, and the incredible SEO efforts thrown behind said spam.

If you search for "what is prompt engineering", for instance, not one fact-based source shows up in the first three pages of DDG for me (searching in a private window). It's *all* AI hype by either LLM vendors, startups that want to sell you "libraries" of prompts, or courseware that takes the above credulously.