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@markdarb @mmasnick This. Unless it's opt-out by default, it's excruciatingly painful to get people to bridge. It's hard to explain, hard to make people trust what it is, hard to contact each and every person. It's a never ending battle to try and unfork the divided community, especially as waves of new folk join Bluesky and not Mastodon. Feels like in my community, Bluesky has very much been "winner takes all" and the bridge, while a useful band-aid, doesn't actually heal the rift.