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    brad m (brad262run@mastodon.online)'s status on Saturday, 19-Oct-2024 13:14:04 JSTbrad mbrad m

    “The concept of #directtrade has become synonymous with #specialtycoffee. Often used in #marketing to show that brands care about #sustainability, many roasters and #coffee companies claim they ‘know their #farmers or ‘buy ethical #coffee’. But without real action behind these statements, the impact can be superficial”

    Maximizing #Coffee’s Impact: Why Retaining Value at Origin Through #DirectTrade Matters https://perfectdailygrind.com/2024/10/retaining-value-at-origin-through-direct-trade-coffee/

    In conversationabout 13 days ago from mastodon.onlinepermalink

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    1. Domain not in remote thumbnail source whitelist: perfectdailygrind.com
      Why retaining value at origin through direct trade matters
      from Elizabeth Sturges
      Many coffee roasters and exporters proudly adopt direct trade models, but retaining value at origin requires more than just marketing.
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