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This is a good piece from the standpoint of media literacy. I think virtually everyone took "The Crying Indian" campaign at face value back in the '70s precisely because media literacy itself was a new concept and not well understood. While the approach still works today, it takes considerably more effort for corporations to hide their intentions. And the more people are aware of these types of campaigns, the more difficult it will be for corporations to promote them.
https://theclimatehistorian.substack.com/p/the-individualization-of-responsibility