> The Strengthening Democracy Challenge tested all sorts of ideas for reducing animosity between Democrats and Republicans. Many of them didn’t work. One of the top performers, though, was this Heineken ad from 2017, which was made not by psychologists for the purposes of helping people get along, but by marketers for the purposes of selling beer.

https://open.substack.com/pub/experimentalhistory/p/is-psychology-going-to-cincinnati?r=2qavwq&utm_medium=ios