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"Mozilla is going to be more active in digital advertising."

"we do this fully acknowledging our expanded focus on online advertising won’t be embraced by everyone in our community" - https://blog.mozilla.org/en/mozilla/improving-online-advertising/

I appreciate Mozilla laying their intent out explicitly with no room for interpretation or guesswork.

Personally, I think this is not just a huge misstep, but a deathknell.