The "pro-life" movement doesn't believe its own rhetoric, for example. It only cares about sexually controlling women and AFAB people and ensuring more white babies are born by any means necessary.
The rhetoric exists as a necessary dodge; fake compassion as an excuse for imposing pseudo-religious restrictions on other people.
The worst thing you can do with these people is take them seriously and treat their rhetorical maneuvers as sincere instead of masks over their authoritarian impulses.