Hey media, yes you. You know the word "impartial"? Delete it from your dictionary right now. You don't need it.
Your job is not to have "no side", your job has side. It is to be firmly and unwaveringly on the side of truth and the interests of the people, especially the disadvantaged, against the powers that would own them.
If you keep on with this pseudo-scientific "outside observer" bullshit we shall have to think that you have a side and just don't want to say what it is. 🤨