I felt like Apple was playing catch-up in the AI space because they didn't seem to really talk about it in the same way as its other boosters, but thus far their AI offering has been a bunch of vague promises about "getting things done effortlessly" without saying what "things" are, and generating text and images to ambiguous poorly-described ends, the word "ChatGPT" awkwardly disconnected from everything else, then failing to ship anything. Now I think they understand AI better than anyone else