At first all it did was hire translators to reproduce Sputnik's English content in Amharic. Now however, I've learned that it is training Amharic speakers to produce content that will fall inline with narratives friendly both to Addis Ababa and the Kremlin.
For those working in human rights, this is a bad thing. Throughout the brutal wars that killed hundreds of thousands in Ethiopia since 2020, Russia VETOed anything brought up at the UNSC, which enabled Ethiopia to continue its onslaughts.