This is so fundamentally key to understanding the next wave/current frontier of truly changing environments. Realizing that a lot of evidence that has looked contradictory is because key causal elements of the social context were not included. This is exactly one of the points I tried to make in my review paper here, about "missing layers" that reconcile seemingly paradoxical outcomes for interventions: https://osf.io/preprints/psyarxiv/qz43x