Jeremiah Lee/2 It’s reasonable for a business to know if their ad worked. Privacy Preserving Attribution allows them to know which ads worked without knowing *who* they worked for specifically.
Contrast this to today, where a huge number of ad and marketing middlemen companies set a bunch of cookies and report way more information about you specifically and your conversions to their networks and the company who placed the ad.
PPA cuts out all the shady middlemen.
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