Embed Notice

Some people are freaking out about Firefox enabling Privacy Preserving Attribution by default.

Privacy Preserving Attribution is a sensible, well-designed feature and a giant step in the right direction for balancing privacy and the primary economic model of the Web, ads.

All it does is tell a site you have already visited that someone got to the site via an ad without revealing PII. The attribution is delayed, aggregated, anonymous, and includes noise for differential privacy.

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#privacy