Lastly! (Sorry.) The portents of doom clearly aren't the only reason for Moz going so hard on AI—there's a long history of classic techno-libertarian philosophy within the org that makes a lot of it make sense—and Moz has been looking for ways to diversify for a loooong time, but I do think the intensity of focus has been bumped up by the sense that things could hit a very heavy wall quite soon.