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@julian This is totally not about growth hacking or engagement 🤔
Users see some content, click on it, then end up with a new UI, see a reply button, click on it, and are asked to create a new account, or to sign up (but not with their initial account). Our user testing (and many feedback) points that this is a very common issue with AP federation at the moment, even between Mastodon instances.
Not many people understand what is the federation and how to work around it