@TeaTootler well, deflation is rough for a lot of companies. Anything you've purchased in the past and are still pay for becomes more expensive.

If you've purchased a $10 million machine under the assumption that it will spit out widgets such that it pays for itself in 2 year, and you've financed $8mil of that.. if your widgets start selling for less, you still have that cost you incurred prior to the deflation.